If we were intellectuals, we could say that the creation of this pair of sneakers is intended as an intrusion of the poor suburbs of discount retail into the endogamous world of the bourgeois luxury industry.
But we are only artists, and the owners of Dior and Lidl are both billionaires, so we will content ourselves with remembering that sneakers are the shoes of the street, much like Van Gogh's shoes that emanate (or exalt) the scent of the peasant's toil through a painting.
Our questions. Today, sneakers are luxury items, objects of speculation, inaccessible. Is it enough to wear glass slippers to become Cinderella? What is the life expectancy of the good fairies from Southeast Asia who manufacture these shoes every day, allowing those who can afford them to shine on ballroom nights or the first days of school?
Our answer to this, the Dior X Lidl.
The Dior X Lidl is made from an authentic Nike Jordan Retro High Dior, number 3576/8500, painted in Lidl colors and personalized with the names of the two owners of the luxury giant LVMH and the distribution company Lidl : Bernard Arnault and Dieter Schwartz, brought together for the occasion. A tag from the shopping cart of difficult end-of-month groceries is attached to the pair of sneakers. It is also certified by NFT.
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How to acquire the pair?
The Illegal Collab Raffle, which allows you to win the Dior X Lidl sneakers, is accessible for free to any member of the Illegal Collab Club. It is possible to become a member of the Illegal Collab Club by purchasing one or more subscriptions, which can be freely transferred to your loved ones. It is thus possible to acquire multiple tickets and participate in multiple lotteries. The winner will be drawn and will receive the pair in an exceptional location.
(Note: Different subscription levels to the Illegal Collab Club grant free participation in different lotteries. For convenience, we recommend the Platinum subscription at €7.99, which allows free participation in all lotteries).